First Class Standard

(Generation of reliability)

Art Direction, Photography, Social Media

Generations of Reliability – sits under the umbrella campaign of First-Class Standards (rebrand exercise). Lumens wishes to highlight our effort in selecting the most suitable hybrid car model for PHV drivers, so much so that Lumens made it an exclusive edition. The hero car will be the Toyota Corolla Altis Hybrid. The creative should evoke the feeling of reliability-resilience that a Toyota Corolla delivers