An Industry-led Project at Lasalle.

Olay wants to refresh its image through a new campaign to celebrate women who are their ‘best beautiful’

Humbled that ours were chosen as the 1st Runner-Up Team.

Brief

Bring Olay’s new campaign to life through two executions:

1. “Beauty Affirmations”: A series of 3-5 videos, with a duration of no more than 30 seconds, that capture women from multiple ethnicities stating affirmations that bring their “best beautiful” in their own way.

2. Freestyle: 100% artistic and creative license given to express the campaign in any way.

“Good things come from never settling and always striving to be
your best beautiful.”

“Beauty is not a competition, it’s a sisterhood.”

“Feeling beautiful is a superpower – vital to your health and well-being.”

Look Into Yourself

“Show that real beauty lies in yourself, not with the cosmetics used to hide one’s appearance.”