WG&S Interactive Ad Display Concept
To demonstrate our creative and technical capabilities beyond standard display formats, I conceptualised an interactive rich media unit for the WG&S campaign.
The objective was to push the boundaries of traditional display ads by transforming passive viewing into tactile engagement, while showcasing the breadth of WG&S product offerings in a dynamic, memorable way.
The objective was to push the boundaries of traditional display ads by transforming passive viewing into tactile engagement, while showcasing the breadth of WG&S product offerings in a dynamic, memorable way.
Interactive Drag-and-Drop Display Experience
The Brief
Sales requested an execution that would go beyond standard display ads, something interactive that could demonstrate the full range of our creative capabilities. The goal was not just to advertise, but to showcase what we could technically build.
The Challenge
Traditional display formats are often static and restrictive. The challenge was to create an experience that:
- Showcased WG&S product variety
- Encouraged active user engagement
- Demonstrated advanced creative mechanics
- Stayed within display ad environments
The Approach
I designed an interactive drag-and-drop mechanic within a carousel, allowing users to actively engage with the product range instead of passively viewing it.
The Experience
Users drag selected bottles into matching silhouettes. Once placed correctly, the final product visual is revealed, aligned with WG&S’s website imagery (see attached below), with an option to click through for more details.
