Tao+Food 道食物
A collaboration to explore how food can be designed in the Taoist way, from choosing ingredients to the placement and art direction of photography.
Brief
Bring Olay’s new campaign to life through two executions:
1. “Beauty Affirmations”: A series of 3-5 videos, with a duration of no more than 30 seconds, that capture women from multiple ethnicities stating affirmations that bring their “best beautiful” in their own way.
2. Freestyle: 100% artistic and creative license given to express the campaign in any way.
Olay "Beauty Affirmations":Do What You Love
“Good things come from never settling and always striving to be your best beautiful.”
Sisterhood
“Beauty is not a competition, it’s a sisterhood.”
Let Worries Go
“Feeling beautiful is a superpower – vital to your health and well-being.”
Olay "Freestyle":
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Look Into Yourself
“Show that real beauty lies in yourself, not with the cosmetics used to hide one’s appearance.”
“Show that real beauty lies in yourself, not with the cosmetics used to hide one’s appearance.”
An Industry-led Project at Lasalle. Olay wants to refresh its image through a new campaign to celebrate women who are their ‘best beautiful’
Humbled that ours were chosen as the 1st Runner-Up Team.
Humbled that ours were chosen as the 1st Runner-Up Team.