Burger King's sales team came to us with a brief for a new interactive ad unit to support their Stacker campaign. The goal was simple: create something engaging and on-brand that highlighted the hero product — the Stacker burger — in a way that felt fun and intuitive for mobile users. (Image below is a past campaign for reference)
Project Brief
Burger King's sales team came to us with a brief for a new interactive ad unit to support their Stacker campaign. The goal was simple: create something engaging and on-brand that highlighted the hero product — the Stacker burger — in a way that felt fun and intuitive for mobile users. (Image on the right is a past campaign for reference) Project Brief
(Above are the mock-ups of the idea presented to the client)
The actual Live Ad for this campaign can be found in the link here.
Burger King approached with a brief for an interactive ad unit centred around their Stacker campaign. The concept needed to be simple, engaging, and true to the product — so I designed a tap-to-stack mechanic that lets users build their own Stacker burger, from a Single all the way up to the Quad. After exploring a second concept (a catch-and-stack game), we refined the direction to focus on immediacy — skipping the intro animation and dropping users straight into the experience.