Animation developed for the static ads
(animation is lossy because of the conversions to GIF, for web uploading)
(animation is lossy because of the conversions to GIF, for web uploading)
Animation was incorporated to meet airport DOOH requirements, ensuring the creative adhered to media specifications for motion-based content.
The motion design was kept clean and purposeful, enhancing visibility and drawing attention without overwhelming the core message. Subtle transitions and pacing were used to guide the viewer’s focus across key information within a short dwell time.