Burger King's sales team came to us with a brief for a new interactive ad unit to support their Stacker campaign. The goal was simple: create something engaging and on-brand that highlighted the hero product — the Stacker burger — in a way that felt fun and intuitive for mobile users. (Image below is a past campaign for reference)
Project Brief
Burger King's sales team came to us with a brief for a new interactive ad unit to support their Stacker campaign. The goal was simple: create something engaging and on-brand that highlighted the hero product — the Stacker burger — in a way that felt fun and intuitive for mobile users. (Image on the right is a past campaign for reference) Project Brief
(Above are the mock-ups of the idea presented to the client)
The actual Live Ad for this campaign can be found in the link here.
Burger King approached with a brief for an interactive ad unit centred around their Stacker campaign. The concept needed to be simple, engaging, and true to the product — so I designed a tap-to-stack mechanic that lets users build their own Stacker burger, from a Single all the way up to the Quad. After exploring a second concept (a catch-and-stack game), we refined the direction to focus on immediacy — skipping the intro animation and dropping users straight into the experience.
The Brief
Sales requested an execution that would go beyond standard display ads, something interactive that could demonstrate the full range of our creative capabilities. The goal was not just to advertise, but to showcase what we could technically build.
The Challenge
Traditional display formats are often static and restrictive. The challenge was to create an experience that:
Sales requested an execution that would go beyond standard display ads, something interactive that could demonstrate the full range of our creative capabilities. The goal was not just to advertise, but to showcase what we could technically build.
The Challenge
Traditional display formats are often static and restrictive. The challenge was to create an experience that:
- Showcased WG&S product variety
- Encouraged active user engagement
- Demonstrated advanced creative mechanics
- Stayed within display ad environments
The Approach
I designed an interactive drag-and-drop mechanic within a carousel, allowing users to actively engage with the product range instead of passively viewing it.
The Experience
Users drag selected bottles into matching silhouettes. Once placed correctly, the final product visual is revealed, aligned with WG&S’s website imagery (see attached below), with an option to click through for more details.
To demonstrate our creative and technical capabilities beyond standard display formats, conceptualised an interactive rich media unit for the WG&S campaign.
The objective was to push the boundaries of traditional display ads by transforming passive viewing into tactile engagement, while showcasing the breadth of WG&S product offerings in a dynamic, memorable way.
Animation developed for the static ads
(animation is lossy because of the conversions to GIF, for web uploading)
(animation is lossy because of the conversions to GIF, for web uploading)
Animation was incorporated to meet airport DOOH requirements, ensuring the creative adhered to media specifications for motion-based content.
The motion design was kept clean and purposeful, enhancing visibility and drawing attention without overwhelming the core message. Subtle transitions and pacing were used to guide the viewer’s focus across key information within a short dwell time.